Branding/Style Guide Design

In this article ill be going over my brand design project and what is the point of it and what is it purpose for. The project is called Spex. now Spex is a computer based component parts company that helps users choose which parts that the would want for there dream computer that trying to build whether its a gaming PC or a personal one we guide our users to what components you need in order to create the computer that you want once you gathered the parts you need if your building a fully size computer or not. when we ship it out to you it will come with a video tutorial on how make it work and properly install it and assemble it together. The style of this brand is a fusion between 8bit and stripes of blue, black and white. Why did i choose this type of style well reason being is that i wanted to go for a retro in between style that i wanted to be modern. what worked for me was the 8bit since it the first ever true origin for the internet and little bit of style retro gaming. I couldn’t go fully retro with it because this is an modern app and not trying to give the idea of that this is a gaming app. its suppose to help assist people and guide to what computer component parts that they need in order to create there dream computer with component parts. with that said i had design the letter head, business card and envelope etc. in order to get the brand idea out there.